Wednesday, December 11, 2019
Export Management Plan IOS System
Question: Discuss about theExport Management Planfor IOS System. Answer: Introduction: As the society continues to develop the standards for our lifestyle continues to advance in a rapid succession, and technology has become an integral part of our lives. No one can spend even an hour without the trusted device named smartphones. Smartphones have become the accessory that now dominates our lives (Balcilar Ozdemir, 2013). In the competition of smartphones and processor, IOS is the master. Apple products have always captured the customers with its unsurpassed technological advances and its brilliant innovations. In this report we will discuss the export plan for the expansion of the customer base of iphones to the technological hub Japan (Balcilar Ozdemir, 2013). Situational Analysis: iphones are the things of the present, sleek and suave in design and loaded with power packed technologies, there is only little that an iphone cannot do in class. The operating system in an iphone is the revolutionary IOS system which is unsurpassed in quality and speed. The smartphones have their own apple app store that comes with a myriad of different apps that will blow your mind with variety. The performance stats of the iphones are tremendous surpassing that of the android and windows counterparts and are the first choice when it comes with the display and camera quality as well (Cecere, Corrocher Battaglia, 2015). The customer satisfaction in case of iphones revels in its huge and almost craze like popularity and is almost the first choice of any youngster. The fact that the iphone operating systems are secure and the risk for viruses are negligible it increases the viability of the product further. The looks department of the phones are the USP of these smartphones, with sleek black or white design or the newest addition of pastel colours like gold and rose gold, the iphones are a style statement no one wants to miss out on (Cecere, Corrocher Battaglia, 2015). Origin and Growth: The journey of iphones began in the year of 2004, by the hands of Jonathan Ives, the designer and Steve Jobs, the CEO (Apple.com, 2017). The brand that started its journey with imac and ipods has come a long and exciting way. The origin country for the iphones is the hip and happening USA where life is fast forward and technology is everywhere. The US market embraced these beautiful smartphones with open arms and their journey to tremendous success began. It has to be considered that the market cultures of the USA market are very adaptive and open to changes (Cecere, Corrocher Battaglia, 2015). The American culture rarely sticks to old believes and norms and hence the ground breaking technology and innovation supplied by apple was made immensely popular within a very short time. Now the apple is a multibillion dollar worth brand with its products made a social necessity and object of class and style (Cecere, Corrocher Battaglia, 2015). Cultural Overview: Apple iphones have enjoyed a monopolized and fantastic reception in the USA customer base and has managed to elicit the same response when it was launched to the European market (Apple.com, 2017). However the Asian market culture is a bit different. Japan is already phenomenal in its technological innovations and are popular for breaking in the market with technological super products one after the other. Eliciting the same craze like reception for the iphones in the Japanese market (Dunfee Nagayasu, 2013). The Japanese market culture is not much inclined towards the foreign based products and is more receptive towards the home products. With Japan being one step ahead from the world in technology it is going to be difficult to establish a strong hold in the market (Lockwood, 2015). However taking the teens and early tweens into consideration luring them in with the global popularity of iphones can be of supreme help to establish the foundation for the iphones in the Japanese market. Languages however can be a typical hurdle in the path of success for this product into the Japanese market (Morgan, Katsikeas Vorhies, 2012). Political Context: The Japanese are not much friendly towards the import of foreign techn9olo9gical devices and there are various rules and regulations in place that poses a hundred restrictions to import of foreign technological items. The economy of Japan is very tight knit and there are even regulations in this country that prohibits the residents to plug in their foreign tech items of the domestic wi fi sites (Morgan, Katsikeas Vorhies, 2012). Therefore there will be a large number of restrictions and oversights that will prove to be challenging for the iphones to set up a stable customer base in the country. Moreover the import taxes will burn a hole in the company budget as well (Srensen, 2012). Export Plan: GOALS STRATEGIES TIMELINE Target the young generation of teens and pre-tweens of the Japanese population. Increase the online media marketing exponentially. Promote the catchy looks and features of the phone to capture their attention (Tsuru, 2013). Short-term Within the first month of the business year. Get the import permit. Get the documentation and import billing procedure done within the prelaunch marketing period to build up the craze in the market (Srensen, 2012). Short term Within the second month of the business year. Market screening Send out samples to the selected group of youngsters for a ,limited amount of time to use to build up the craze. Short term In the third month of the business year. Launch the product in the Japanese market. Open up franchise and brand stores at prime locations to spice up the sell. Consider online seller accounts to mount the customer base (Tsuru, 2013). Long term Within the middle of the business year. Economic Development Plan: The economy of Japan has progressed radically in the last decade; the technologi8cal advances have taken Japan to the top of the money market within the last few years (Tsuru, 2013). Japan has successfully taken its economical status to being the third largest in the world and proudly holds the domination of the money market. With the literacy stats more than 100%, the population of Japan is financially stable enjoying a standard lifestyle at large (Wild, Wild Han, 2014). With the purchasing power parity considerably high in Japan expanding our customer base to Japan will be significantly beneficial and will bring home considerable profit and recognition in the Asian countries. Summary: On a concluding note it can be said that iphone being a massive style statement dominating the market in USA and Europe are already at the pinnacle of success. Adding the Asian technological hub Japan into the spread of the product will be a nice little addition to the consumer market. It has to be considered that in the era global online marketing a product that is not used by the majority all over world a product cannot survive the rough tides in this dynamic economy. Therefore expanding into the tech-savvy population of Japan will prove to be the first step towards apple gaining domination in the Asian market as well. Reference List: Balcilar, M., Ozdemir, Z. A. (2013). The export-output growth nexus in Japan: a bootstrap rolling window approach.Empirical Economics, 1-22. Cecere, G., Corrocher, N., Battaglia, R. D. (2015). Innovation and competition in the smartphone industry: Is there a dominant design?.Telecommunications Policy,39(3), 162-175. Dunfee, T. W., Nagayasu, Y. (Eds.). (2013).Business ethics: Japan and the global economy(Vol. 5). Springer Science Business Media. iPhone. (2017). Apple. Retrieved 24 April 2017, from https://www.apple.com/iphone Kakihara, M. (2014). Grasping a Global View of Smartphone Diffusion: An Analysis from a Global Smartphone Study. InICMB(p. 11). Lockwood, W. W. (2015).Economic development of Japan. Princeton University Press. Morgan, N. A., Katsikeas, C. S., Vorhies, D. W. (2012). Export marketing strategy implementation, export marketing capabilities, and export venture performance.Journal of the Academy of Marketing Science,40(2), 271-289. Srensen, H. E. (2012). Business development. 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